The Royal
Canadian Legion

Ontario : Branch 50 - FRED GIES, Kitchener.

 

Home

News

All News
Branch News
RCL
Poppy Fund
Ways / Means
Executive
Finance
B.D.M.
Membership
Sick / Visiting
Seniors
Entertainment
Sports
Canteen
Afghanistan
Veterans
Miscellaneous
Humour

News Letters
WEBNEWS
Photo Gallery
Video Gallery
 

 

News - All - 26 Oct 2018

News Item 18 of 4464 

Poppy Campaign: 26 Oct 2018
Digital poppies arrive in time for Remembrance Day

The Royal Canadian Legion is making ‘digital poppies’ available to Canadians.

The most prominent symbol of respect for Canadian veterans is going digital.

The Royal Canadian Legion is making ‘digital poppies’ available to Canadians starting Friday.

The poppies can be dedicated, shared via social media and personalized with stories and images.


“If you’ve got your digital poppy … people are seeing that as much as they are somebody wearing it,” Legion deputy director Danny Martin said in a phone interview.

It is the first time online donations have ever been accepted by the Legion’s national poppy fund, which helps pay for services for veterans and their families.

Funds raised will be directed to local Legion branches based on addresses entered when the donations are made.

Martin says the digital poppies were conceived as a way to reach younger Canadians on the platforms they use most.

“If you want to promote remembrance and continue with the poppy fund, you have to modernize and go to the format that people are using,” he said.

“Go stand in a group of people in a dental office or a bus stop and what is everybody doing? They’re staring at their phones.”

Despite having more than 1,400 branches across the country, it is difficult for the Legion to reach every Canadian every year, Martin said – particularly in big cities, and particularly when people are less likely than ever to be carrying cash they might be willing to donate.

The digital poppy campaign is backed by prominent Canadians including Margaret Atwood, Justin Bieber and Joannie Rochette.

Atwood said in a news release that she plans to dedicate her poppy to her father-in-law, Brig.-Gen. T.G. Gibson, who fought in the Second World War.

“The main street of Deventer in Holland is named after him, as he and his troops were able to liberate it without destroying it,” she said.

But could a national embrace of the digital poppy be the beginning of the end for the traditional public display of poppies? Martin doesn’t think so.

“We’re not concerned with that at all. Not at all,” he said.

“This is more trying to reach out to an audience that we’re not reaching at the moment.”

The first-ever digital poppy was presented to Gov.-Gen. Julie Payette Tuesday in a special ceremony at the Beechwood National Cemetery of Canada.

Ryan Flanagan-CTV News/AA
 

Read 1312 times.

Member Comments on this Article.


None

 

 

      Share on Facebook  
       
        News Item 18 of 4464   
     

Search News :

 

 

 

SUPPORT OUR TROOPS - WEAR RED ON FRIDAYS

TOP BACK TO TOP | ABOUT US | NEWS | ACTIVITIES| MEMBERS | LINKS | LEST WE FORGET | HOME


Contact Us


Guest Book


 

   
Mail Services By
  

Copyright: Royal Canadian Legion, Fred Gies (Branch 50) Ontario © 2018
Daily Visitors: Since Inception Oct 30, 2007  1379760, This Month 17078, Today 470
ADMIN

Special Thanks to...
Non-Profit Web Hosting provided by myhosting.com

TEST